What is Royal?
Royal is a music investment platform that is changing the way fans connect with artists by opening up music ownership to anyone with a credit card. Now you can invest in music and earn royalties alongside artists you believe in.
Royal is built on the belief that the next era of music will shift power to artists and the people who believe in them. We’re paving the way for that future by broadening access to music ownership and investment — an opportunity that has traditionally been limited to specific groups with access, such as private equity firms, hedge funds, and record labels. Not anymore.
Our model opens up music ownership to the masses, benefiting both fans and artists.
Fans earn royalties and get exclusive access to special offerings like concert tickets, collectibles, 1:1 conversations, and more.
Artists maintain control over their work, cultivate a community of believers, and create a new revenue stream with favorable terms to continue to fuel their careers.
How it works
Artists share ownership in their music.
Musicians use Royal to share a percentage of streaming royalty rights with fans and collectors, allowing them to be co-owners of the song or album.
When you buy a token, you receive exclusive access to streaming royalty rights + curated benefits directly from the artist (including content, collectibles, and experiences). You truly own a piece of the music because you own the rights associated with it - and the rights generate income. It brings new meaning to music ownership.
For the first time, artists and fans are partners in the ownership of music. When artists win, everyone wins.
What’s a drop?
Every drop on Royal marks the first time an artist is sharing ownership in a song, album, or EP with the general public. Artists choose what percentage of streaming royalty rights they want to sell.
You can participate by buying a Limited Digital Asset, which we also refer to as a token. Each token is embedded with streaming royalty rights and additional exclusive benefits that artists have curated for the drop, which we call extras.
How to get started
Want to own a piece of your favorite music? Here’s how to buy song royalties directly from the artist.
1/ Sign up: Sign up for a free Royal account to join a community of fans and artists.
Once you’ve registered, set up your profile, keep an eye out for announcements, and mark your calendar for drops.
2/ Buy tokens to own a piece of each song or album: Royal tokens legally grant you partial ownership in a song’s streaming royalties, and you can buy them with a debit card, credit card, or crypto.
Tokens are available across three different tiers: gold, platinum, and diamond. Ownership percentage varies across each tier; tokens in higher tiers come with more ownership and are more limited. Artists will also include exclusive content and other benefits with each token.
When a drop is really popular, you’ll enter a draw that randomly selects entries to keep things fair. After a successful purchase, you’ll receive a receipt and an email confirming your token was delivered. Read more on how to buy tokens.
If you miss a drop, check third-party marketplaces like OpenSea to see if tokens are for sale.
3/ Collect royalties, rise together: Now that you own a piece of the music, you have a legal right to royalties accrued across streaming platforms. This means you’ll earn royalties as the artist gets paid and you’ll have exclusive access to special extras from the artist.
To claim royalties and redeem extras, you need to maintain ownership of the token. As long as you have the token, we’ll notify you when royalties and extras are available to be claimed. Timing for royalty disbursements will vary depending on the artist and how frequently they receive royalty payouts (e.g. once a quarter, time a year, etc).
4/ Dive in deeper: You don’t need crypto or a digital wallet to use Royal. But if you want to dive deeper into the world of Web3, we have additional resources for you in our Help Center. Some useful articles are linked below.
Together, we’re redefining music ownership by giving more power to fans and artists.
Want to sell your token? Start by transferring it to a MetaMask wallet and connect to the Polygon network.
Not familiar with MetaMask and wallets? Read more on getting a wallet.